Our Vision

To create synergy and harmony among neighbors to make downtown a better place to live, work and play for all.

Our Mission

Enhance neighborhood vitality by providing an essential connecting point for community building, advocacy and quality of life improvements for downtown neighbors.

Boundaries of the DNA

The DNA of Milwaukee consists of three adjacent downtown districts in Milwaukee: Westown, East Town, and the Historic Third Ward.

Milwaukee Downtown, BID #21

Represents 150 blocks and 500 commercial property owners in the central business district, including East Town and Westown.


Bounded by the Milwaukee River on the east, I-43 on the west, the Menomonee River on the south, and McKinley Avenue/Highway 145 on the north.

East Town

Bounded by lake Michigan on the east, the Milwaukee River on the west, I-794 on the south and Lyons Street/Franklin Place/Ogden Avenue on the north.

Historic Third Ward

Bounded by Lake Michigan on the east, the Milwaukee River on the west and south, and I-794 on the north.

Map Milwaukee

Click here to find out about construction projects, property, zoning data, aldermanic districts, rail and waterway locations at the Map Milwaukee Portal!

DNA Updates